Big companies signing sponsorship deals with eSports organizations is not a new thing, and this kind of sponsorship has become so popular that many companies that are not sponsoring any eSports organization feel like they are missing out on an amazing opportunity to promote their business. However, 2017 has been especially big for this kind of sponsorship deals because, in the first six months of the year, a huge number of companies has joined eSports industry.
Today, it was announced that one of the biggest tech companies in the world, Toshiba, has signed sponsorship deals with the Panda Global, an eSports organizations that currently hosts teams in different competitions such as Super Smash Bros., as well as in Hearthstone.
Alan Bunney, the current CEO of Panda Global, has released a statement in which he said that he could not be more proud of the fact that a company like Toshiba has selected them as their partners. Besides that, he also stated that they are very honored with the trust that Toshiba has entrusted them with the business of Toshiba entering eSports industry.
According to Alan Bunney, one of the aspects of the sponsorship deal signed between the organized and Toshiba, says that the members of this eSports organization will from now on, using products from this company such as Toshiba-OCZ Series SSDs. Because of that, it is expected that their streamers will be making a switch to Toshiba’s products very soon if they have not already.
For Panda Global, this will be amazing opportunity to expand their business in the eSports industry, and rumors have already appeared about them thinking about launching teams for several other eSports competitions. Even though those rumors seem to be nothing more than just a wild guess, they would not be the first team that launched new teams after singing huge sponsorship deals with certain companies.
Tech Companies in eSports Industry
Tech Companies are becoming part of the eSports industry more and more. Not that long ago, we witnessed the announcement of the deal that brought in companies such as Dell, Intel, Samsung, and many more to the eSports industry. Some of them have already been a significant part of this industry for a long time which can be verified by Intel Extreme Masters tournaments organized in different parts of the world.
Neither Panda Global nor Toshiba revealed any numbers when it comes to this sponsorship deals, but considering the numbers from other sponsorship teams between tech companies and eSports organization, it is not a small amount. Even before partnering with Toshiba, Panda Global was a leader in several games. However, this partnership will provide Panda Global with the opportunity to cement their leading position.
As the eSports industry continues to grow, more and more companies will see their opportunity to promote their businesses and their products which will lead them to partner with different eSports organizations and other factors involved in the eSports industry. Because of that, the news about Toshiba partnering with Panda Global will not be the last news about this issue that we will hear in the upcoming period.